/* ============================================================
   LELÊ CHEVRAND — MÍDIA KIT
   style.css — mobile-first, sem frameworks, sem dependências
   ============================================================ */

/* ---------- 1. RESET BÁSICO ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body, h1, h2, h3, p, ul, figure { margin: 0; }
ul { padding: 0; list-style: none; }
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; background: none; border: none; cursor: pointer; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: 0.01ms !important; animation-iteration-count: 1 !important; transition-duration: 0.01ms !important; }
}

/* ---------- 2. TOKENS DE DESIGN ---------- */
:root {
  /* Paleta extraída do mídia kit original (mauve, bordô, rosa, creme) */
  --color-bg:        #FAF5EE;
  --color-bg-alt:    #F1E6D8;
  --color-surface:   #FFFFFF;
  --color-mauve:     #9C877E;
  --color-mauve-dark:#7C685A;
  --color-mauve-deep:#5E4C43;
  --color-wine:      #5B1F2A;
  --color-wine-light:#7A2E3B;
  --color-blush:     #E9BEB8;
  --color-choco:     #2B2018;
  --color-text:      #2B2018;
  --color-text-soft: #6B5D53;
  --color-cream:     #F3E9DC;
  --color-line:      rgba(43,32,24,0.12);

  --font-display: 'Fraunces', Georgia, 'Times New Roman', serif;
  --font-body: 'Jost', -apple-system, BlinkMacSystemFont, 'Segoe UI', Arial, sans-serif;

  --container-w: 1220px;
  --radius-s: 6px;
  --radius-m: 14px;
  --radius-l: 28px;

  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

/* ---------- 3. BASE ---------- */
body {
  font-family: var(--font-body);
  color: var(--color-text);
  background: var(--color-bg);
  line-height: 1.6;
  font-size: 16px;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

.container {
  width: 100%;
  max-width: var(--container-w);
  margin-inline: auto;
  padding-inline: 20px;
}

.skip-link {
  position: absolute;
  left: -999px;
  top: 0;
  background: var(--color-wine);
  color: #fff;
  padding: 12px 20px;
  z-index: 999;
  border-radius: 0 0 8px 0;
}
.skip-link:focus { left: 0; }

h1, h2, h3 { font-family: var(--font-display); font-weight: 600; color: var(--color-choco); letter-spacing: -0.01em; }

.eyebrow {
  font-family: var(--font-body);
  text-transform: uppercase;
  letter-spacing: 0.18em;
  font-size: 0.75rem;
  font-weight: 500;
  color: var(--color-wine);
  margin-bottom: 12px;
  display: block;
}
.eyebrow.light { color: var(--color-blush); }

.center { text-align: center; }
.light { color: var(--color-cream); }

.section { padding: 88px 0; }
.section h2 { font-size: clamp(1.9rem, 4.5vw, 2.9rem); margin-bottom: 14px; }
.section-lead {
  max-width: 620px;
  color: var(--color-text-soft);
  font-size: 1.05rem;
  margin-bottom: 52px;
}
.section-lead.center { margin-inline: auto; }
.section-lead.light { color: rgba(243,233,220,0.82); }

/* ---------- 4. REVEAL ANIMATION (discreta, on-scroll) ----------
   Só fica oculto por padrão quando JS está ativo (classe .js no <html>,
   definida por um script inline no <head>). Sem JS, o conteúdo já
   nasce visível — nunca fica escondido por engano. */
.js .reveal {
  opacity: 0;
  transform: translateY(22px);
  transition: opacity 0.7s var(--ease), transform 0.7s var(--ease);
}
.js .reveal.is-visible { opacity: 1; transform: translateY(0); }

/* ---------- 5. BOTÕES ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 14px 30px;
  border-radius: 999px;
  font-size: 0.95rem;
  font-weight: 500;
  letter-spacing: 0.02em;
  transition: transform 0.35s var(--ease), background 0.3s var(--ease), color 0.3s var(--ease), box-shadow 0.3s var(--ease);
  border: 1.5px solid transparent;
  white-space: nowrap;
}
.btn-primary {
  background: var(--color-wine);
  color: #fff;
  box-shadow: 0 8px 24px -8px rgba(91,31,42,0.55);
}
.btn-primary:hover { background: var(--color-wine-light); transform: translateY(-2px); }
.btn-ghost {
  background: transparent;
  color: var(--color-cream);
  border-color: rgba(243,233,220,0.55);
  backdrop-filter: blur(6px);
}
.btn-ghost:hover { background: rgba(243,233,220,0.14); transform: translateY(-2px); }
.btn-lg { padding: 16px 40px; font-size: 1rem; }

.text-link {
  display: inline-block;
  margin-top: 26px;
  color: var(--color-wine);
  font-weight: 500;
  border-bottom: 1.5px solid currentColor;
  padding-bottom: 2px;
  transition: opacity 0.3s;
}
.text-link:hover { opacity: 0.7; }

/* ---------- 6. HEADER / NAV ---------- */
.site-header {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  background: var(--color-bg);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s, background 0.3s;
}
/* Nota: backdrop-filter foi deliberadamente evitado aqui — em vários
   navegadores ele cria um "containing block" para elementos filhos com
   position:fixed (como o menu mobile), quebrando o overlay em tela cheia. */
.site-header.scrolled {
  border-bottom-color: var(--color-line);
}
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 68px;
}
.logo {
  font-family: var(--font-display);
  font-size: 1.25rem;
  font-weight: 600;
  color: var(--color-choco);
}
.logo span { color: var(--color-wine); }

.main-nav ul {
  display: flex;
  gap: 30px;
  align-items: center;
}
.main-nav a {
  font-size: 0.92rem;
  font-weight: 500;
  color: var(--color-text-soft);
  transition: color 0.25s;
  position: relative;
}
.main-nav a:hover { color: var(--color-wine); }
.main-nav .nav-cta {
  background: var(--color-wine);
  color: #fff;
  padding: 9px 20px;
  border-radius: 999px;
}
.main-nav .nav-cta:hover { background: var(--color-wine-light); color: #fff; }

.nav-toggle {
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  width: 40px;
  height: 40px;
  z-index: 110;
}
.nav-toggle span {
  display: block;
  width: 22px;
  height: 2px;
  background: var(--color-choco);
  transition: transform 0.3s var(--ease), opacity 0.3s var(--ease);
}
.nav-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.nav-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

@media (max-width: 959px) {
  .nav-toggle { display: flex; }
  .main-nav {
    position: fixed;
    inset: 0;
    background: var(--color-bg);
    display: flex;
    align-items: center;
    justify-content: center;
    transform: translateX(100%);
    transition: transform 0.4s var(--ease);
    z-index: 105;
  }
  .main-nav.is-open { transform: translateX(0); }
  .main-nav ul { flex-direction: column; gap: 26px; text-align: center; }
  .main-nav a { font-size: 1.3rem; font-family: var(--font-display); }
}
@media (min-width: 960px) {
  .nav-toggle { display: none; }
}

/* ---------- 7. HERO ---------- */
.hero {
  position: relative;
  min-height: 100svh;
  display: flex;
  align-items: flex-end;
  overflow: hidden;
  background: var(--color-choco);
}
.hero-media {
  position: absolute;
  inset: 0;
}
.hero-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 32% 25%;
}
.hero-gradient {
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(43,32,24,0.15) 0%, rgba(43,32,24,0.15) 35%, rgba(43,32,24,0.78) 100%);
}
.hero-content {
  position: relative;
  z-index: 2;
  padding-bottom: 90px;
  padding-top: 140px;
  color: var(--color-cream);
}
.hero-eyebrow { color: var(--color-blush); }
.hero-title {
  font-size: clamp(2.8rem, 11vw, 6.2rem);
  line-height: 0.96;
  color: #fff;
  margin-bottom: 6px;
}
.hero-handle {
  font-size: 1.1rem;
  color: var(--color-blush);
  margin-bottom: 22px;
  letter-spacing: 0.02em;
}
.hero-tagline {
  max-width: 520px;
  font-size: 1.08rem;
  color: rgba(243,233,220,0.9);
  margin-bottom: 34px;
}
.hero-actions { display: flex; flex-wrap: wrap; gap: 14px; }

.scroll-cue {
  position: absolute;
  bottom: 26px;
  right: 26px;
  z-index: 2;
  width: 34px;
  height: 34px;
  border: 1.5px solid rgba(243,233,220,0.5);
  border-radius: 50%;
  display: none;
}
.scroll-cue span {
  position: absolute;
  left: 50%;
  top: 8px;
  width: 5px;
  height: 5px;
  margin-left: -2.5px;
  background: var(--color-cream);
  border-radius: 50%;
  animation: scrollcue 1.8s infinite;
}
@keyframes scrollcue {
  0% { transform: translateY(0); opacity: 1; }
  100% { transform: translateY(14px); opacity: 0; }
}
@media (min-width: 640px) { .scroll-cue { display: block; } }

/* ---------- 8. SOBRE ---------- */
.sobre { background: var(--color-surface); }
.sobre-grid {
  display: grid;
  gap: 44px;
}
.sobre-media img { border-radius: var(--radius-l); }
.sobre-text p { color: var(--color-text-soft); margin-bottom: 18px; font-size: 1.02rem; }
.sobre-text h2 { margin-bottom: 20px; }
.sobre-text strong { color: var(--color-wine); font-weight: 600; }

@media (min-width: 860px) {
  .sobre-grid { grid-template-columns: 0.85fr 1.15fr; align-items: center; gap: 64px; }
}

/* ---------- 9. UNIVERSO / PILLARS ---------- */
.universo { background: var(--color-bg-alt); }
.pillars-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 20px;
  margin-top: 20px;
}
.pillar-card {
  background: var(--color-surface);
  border-radius: var(--radius-m);
  padding: 34px 28px;
  transition: transform 0.4s var(--ease), box-shadow 0.4s var(--ease);
}
.pillar-card:hover { transform: translateY(-6px); box-shadow: 0 22px 40px -22px rgba(43,32,24,0.25); }
.pillar-index {
  font-family: var(--font-display);
  font-size: 0.85rem;
  color: var(--color-wine);
  opacity: 0.7;
  display: block;
  margin-bottom: 14px;
}
.pillar-card h3 { font-size: 1.35rem; margin-bottom: 10px; }
.pillar-card p { color: var(--color-text-soft); font-size: 0.98rem; }

@media (min-width: 640px) { .pillars-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1020px) { .pillars-grid { grid-template-columns: repeat(4, 1fr); } }

/* ---------- 10. PLATAFORMAS ---------- */
.plataformas { background: var(--color-surface); }
.platforms-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 24px;
}
.platform-card {
  background: var(--color-mauve);
  color: var(--color-cream);
  border-radius: var(--radius-l);
  padding: 38px 30px;
}
.platform-head { display: flex; align-items: center; gap: 16px; margin-bottom: 30px; }
.platform-icon { width: 30px; height: 30px; color: var(--color-cream); flex-shrink: 0; }
.platform-head h3 { color: #fff; font-size: 1.4rem; margin-bottom: 2px; }
.platform-handle { font-size: 0.88rem; color: rgba(243,233,220,0.75); }

.stat-list {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px;
  margin-bottom: 26px;
  padding-bottom: 26px;
  border-bottom: 1px solid rgba(243,233,220,0.25);
}
.stat-number {
  display: block;
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 5vw, 2.4rem);
  font-weight: 600;
  color: #fff;
  line-height: 1;
}
.stat-label {
  display: block;
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: rgba(243,233,220,0.75);
  margin-top: 8px;
}
.platform-note { font-size: 0.92rem; color: rgba(243,233,220,0.85); }

@media (min-width: 860px) { .platforms-grid { grid-template-columns: repeat(2, 1fr); } }

/* ---------- 11. PÚBLICO ---------- */
.publico { background: var(--color-bg-alt); }
.publico-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 20px;
}
.publico-card {
  background: var(--color-surface);
  border-radius: var(--radius-m);
  padding: 32px 28px;
}
.publico-card h3 { font-size: 1.15rem; margin-bottom: 22px; }

.bar-chart { display: flex; flex-direction: column; gap: 16px; }
.bar-row { display: grid; grid-template-columns: 100px 1fr; align-items: center; gap: 12px; }
.bar-label { font-size: 0.85rem; color: var(--color-text-soft); }
.bar-track { background: var(--color-bg-alt); border-radius: 999px; height: 26px; overflow: hidden; }
.bar-fill {
  height: 100%;
  width: 0%;
  background: var(--color-wine);
  border-radius: 999px;
  display: flex;
  align-items: center;
  justify-content: flex-end;
  padding-right: 10px;
  color: #fff;
  font-size: 0.72rem;
  font-weight: 500;
  transition: width 1.1s var(--ease);
}
.bar-fill-alt { background: var(--color-blush); color: var(--color-choco); }
.bar-fill.is-active { width: var(--pct); }

.publico-note { margin-top: 20px; font-size: 0.86rem; color: var(--color-text-soft); }

.tag-list li {
  position: relative;
  padding-left: 20px;
  margin-bottom: 12px;
  font-size: 0.95rem;
  color: var(--color-text-soft);
}
.tag-list li::before {
  content: "";
  position: absolute;
  left: 0; top: 9px;
  width: 6px; height: 6px;
  border-radius: 50%;
  background: var(--color-wine);
}

@media (min-width: 720px) { .publico-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1060px) {
  .publico-grid { grid-template-columns: 1fr 1fr 1.3fr; }
}

/* ---------- 12. CONTEÚDO ---------- */
.conteudo { background: var(--color-surface); }
.formats-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 12px;
  margin-bottom: 52px;
}
.format-item {
  border: 1px solid var(--color-line);
  border-radius: 999px;
  padding: 16px 20px;
  text-align: center;
  font-size: 0.92rem;
  font-weight: 500;
  color: var(--color-text);
  transition: background 0.3s, border-color 0.3s, color 0.3s;
}
.format-item:hover { background: var(--color-wine); border-color: var(--color-wine); color: #fff; }

.content-gallery {
  display: grid;
  grid-template-columns: 1fr;
  gap: 16px;
}
.content-gallery figure { border-radius: var(--radius-m); overflow: hidden; }
.content-gallery img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.6s var(--ease); }
.content-gallery figure:hover img { transform: scale(1.04); }

@media (min-width: 540px) { .formats-grid { grid-template-columns: repeat(5, 1fr); } }
@media (min-width: 760px) {
  .content-gallery { grid-template-columns: 1.1fr 0.8fr 1.1fr; height: 420px; }
  .content-gallery figure { height: 100%; margin: 0; }
}

/* ---------- 13. MARCAS ---------- */
.marcas { background: var(--color-choco); }
.marcas h2, .marcas .eyebrow, .marcas .section-lead { color: var(--color-cream); }
.marcas .eyebrow { color: var(--color-blush); }
.marcas .section-lead { color: rgba(243,233,220,0.75); }

.brands-wall {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 12px;
}
.brands-wall li {
  border: 1px solid rgba(243,233,220,0.25);
  border-radius: 999px;
  padding: 12px 24px;
  font-family: var(--font-display);
  font-size: 1rem;
  color: var(--color-cream);
  transition: background 0.3s, border-color 0.3s;
}
.brands-wall li:hover { background: rgba(243,233,220,0.08); border-color: var(--color-blush); }

/* ---------- 14. TRABALHO ---------- */
.trabalho { background: var(--color-bg-alt); }
.work-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 14px;
}
.work-item { position: relative; border-radius: var(--radius-m); overflow: hidden; aspect-ratio: 3/4.2; }
.work-item img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.6s var(--ease); }
.work-item:hover img { transform: scale(1.05); }
.work-item figcaption {
  position: absolute;
  left: 0; right: 0; bottom: 0;
  padding: 16px 14px 12px;
  font-size: 0.8rem;
  color: #fff;
  background: linear-gradient(180deg, transparent, rgba(0,0,0,0.65));
}

@media (min-width: 620px) { .work-grid { grid-template-columns: repeat(3, 1fr); } }
@media (min-width: 980px) { .work-grid { grid-template-columns: repeat(4, 1fr); } }

/* ---------- 15. FORMATOS DE PARCERIA ---------- */
.parcerias { background: var(--color-wine); }
.parcerias h2, .parcerias h3 { color: #fff; }
.offers-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 18px;
  margin-bottom: 44px;
}
.offer-card {
  background: rgba(255,255,255,0.07);
  border: 1px solid rgba(255,255,255,0.14);
  border-radius: var(--radius-m);
  padding: 28px 24px;
}
.offer-card h3 { font-size: 1.15rem; margin-bottom: 10px; }
.offer-card p { color: rgba(243,233,220,0.82); font-size: 0.95rem; }
.parcerias-cta { text-align: center; color: rgba(243,233,220,0.75); font-size: 0.92rem; margin-bottom: 24px; }
.parcerias .btn-primary { background: #fff; color: var(--color-wine); box-shadow: none; }
.parcerias .btn-primary:hover { background: var(--color-cream); }

@media (min-width: 640px) { .offers-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1020px) { .offers-grid { grid-template-columns: repeat(3, 1fr); } }

/* ---------- 16. CONTATO ---------- */
.contato {
  position: relative;
  padding: 0;
  min-height: 100svh;
  display: flex;
  align-items: center;
  overflow: hidden;
}
.contato-media { position: absolute; inset: 0; }
.contato-media img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 20%; }
.contato-gradient {
  position: absolute; inset: 0;
  background: linear-gradient(90deg, rgba(43,32,24,0.92) 0%, rgba(43,32,24,0.75) 45%, rgba(43,32,24,0.35) 100%);
}
.contato-content { position: relative; z-index: 2; padding-block: 110px; }
.contato h2 { font-size: clamp(2.2rem, 6vw, 3.4rem); margin-bottom: 14px; }
.contato-links { margin-bottom: 34px; }
.contato-info { display: flex; flex-direction: column; gap: 10px; margin-bottom: 18px; }
.contato-info a { color: var(--color-cream); font-size: 1rem; border-bottom: 1px solid rgba(243,233,220,0.3); width: fit-content; padding-bottom: 2px; transition: opacity 0.3s; }
.contato-info a:hover { opacity: 0.7; }
.contato-assessoria { color: rgba(243,233,220,0.6); font-size: 0.85rem; }

/* ---------- 17. FOOTER ---------- */
.site-footer { background: var(--color-choco); padding: 26px 0; }
.footer-inner {
  display: flex;
  flex-direction: column;
  gap: 10px;
  align-items: center;
  text-align: center;
  font-size: 0.82rem;
  color: rgba(243,233,220,0.6);
}
.footer-top { color: var(--color-blush); transition: opacity 0.3s; }
.footer-top:hover { opacity: 0.7; }

@media (min-width: 640px) {
  .footer-inner { flex-direction: row; justify-content: space-between; text-align: left; }
}

/* ---------- 18. UTILITÁRIOS FINAIS ---------- */
::selection { background: var(--color-wine); color: #fff; }

@media (max-width: 380px) {
  .container { padding-inline: 16px; }
  .section { padding: 64px 0; }
}
